101 Marketing Strategies for Accounting, Law, Consulting, by Troy Waugh

By Troy Waugh

"Troy Waugh—'the rainmakers' rainmaker'—has supplied a well-designed blueprint for promoting specialist companies that skillfully attracts upon his greater than thirty years within the box. This functional, hugely concentrated consultant to the promoting approach can assist our agencies in achieving revenues successes measured not just by means of attempt but additionally by means of bottom-line results."
Howard B. Allenberg, vice president and CIO, BDO Seidman, LLP

Finally, peerless specialise in tips to holiday into all features of the marketing technique and the currents of dating and client improvement. how you can construct your individual and company company extra effectively. Covers the method of dating and shopper improvement. offers confirmed innovations from hundreds and hundreds of the world's profitable firms.

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Set aside a definite time for contacting and courting a new prospect. Unless you set aside time in your calendar, you may have trouble fitting it in. Prospect value can dissipate rapidly. If you are fully booked, fire off a letter or call the lead to set a specific time to meet. Add the Prospect to a Mail List Every professional should have a marketing database. When you obtain a lead, the information should be permanently recorded in your database. “A” prospects should receive regular and personal attention, whereas “C” prospects can be handled by mail.

This is a huge mistake. When you begin your plan with the action steps, you will not have the motivation to carry out the steps. Having a firm grip on a solid and important vision will provide the motivation to keep going when circumstances weaken your drive. Remember, though, all plans are dynamic, not carvedin-stone documents. Be prepared to reach for unexpected opportunities. All plans begin with intended strategy. But circumstances will prove that certain actions do not work. Other circumstances will give rise to opportunities you did not consider.

Selling is a team effort. Ask your designee to keep you informed as to the progress of the prospect. Offer to help when the prospect gets close to closing. Conclusion A pipeline full of good prospects is critical to the steady growth of a firm. A full pipeline enables you to be selective and to follow up with the best leads. 18 Prospecting 8 The “R” Word . . R ejection isn’t really rejection unless you accept it as final! Much research has shown that moving a prospect from contact to contract will take about nine positive marketing interactions with your firm.

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