Excellence in communicating organizational strategy by Donald P Cushman; Sarah Sanderson King

By Donald P Cushman; Sarah Sanderson King

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Government to examine Microsoft’s competitive strategies as a possible violation 38 DONALD P. CUSHMAN AND SARAH SANDERSON KING of the antitrust laws. However, evidence is hard to come by since almost all competing firms in the industry have some type of alliance, joint venture, or licensing agreement with Microsoft and realize that Microsoft is a “good” friend and a “bad” enemy. This has led some observers of the software industry, like Jerry Kaplan a former Lotus executive to argue, “What we need in the business is a witness protection program” (Schlender and Kirkpatrick, 1995:90).

Most Fortune 500 companies had developed or intended to develop their own internet sites, with most firms involved in developing company intranets to serve as a competing platform for the firm’s far-flung operations. By 1997, the market for intranet servers alone reached $4 billion and will double to $8 billion in 1998 (Cortese, 1996:77). Firms on the cutting edge of inter/intranet like Sun, Oracle, Cistco, and Netscape are experiencing double-digit growth. 1 billion. Sun’s stock price tripled since 1995 (Schlender, 1995:D4), and analysts say the best is still ahead.

1989). Communication: Roots, visions, and prospects. In S. S. ), Human Communications as a Field of Study. Albany: SUNY Press, 1–12. King, S. , and Cushman, D. P. ). (1992). Political Communication: Engineering Visions of Order in the Socialist World. Albany: SUNY Press. King, S. , and Cushman, D. P. ). (1994). High-Speed Management and Organizational Communication: A Reader. Albany: SUNY Press. King, S. , and Cushman, D. P. ). (1997). Lessons from Recession. Albany: SUNY Press. , and Cushman, D.

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