Higher Education Consumer Choice by Jane Hemsley-Brown by Jane Hemsley-Brown;Izhar Oplatka

By Jane Hemsley-Brown;Izhar Oplatka

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Foskett (Eds), Globalisation and Internationalisaion in Higher Education: theoretical, strategic and management perspectives (pp. 65–82). London: Continuum International Publishing Group. Oplatka, I. (2009). Marketing the university: the subjective perceptions of Israeli academics of their role in attracting new students to their institution. Journal of Higher Education Policy & Management, 31,(3): 207–217. Oplatka, I. & Tevel, T. (2006). Liberation and revitalization: the choice and meaning of higher education among Israeli female students in midlife.

0004 Context and Concepts of Higher Education Consumer Choice  Choice factors and models Although it is an ambitious task, many authors have provided a clear rationale for seeking to identify which factors influence choice of university, despite the likelihood that the number of factors is substantial and that different segments and markets will be sensitive to different combinations of factors. For example, survey research by Pampaloni (2010) aimed to establish which interpersonal and informational resources influence students making choices, which characteristics of institutions are most consistently desired by students, and how institutions raise the awareness of potential students in terms of these issues.

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