By Michal Glowacki, Lizzie Jackson
This ebook analyzes the demanding situations dealing with public provider media administration within the face of ongoing technological advancements and altering viewers behaviors. It connects versions, concepts, innovations, and managerial theories with rising ways to public media practices via an exam of media companies (e.g. blogs, social networks, se's, content material aggregators) and the net functionality of conventional public media firms. members establish the main appropriate and invaluable ways, these prone to motivate creativity, interplay, and the improvement of leading edge content material and companies, and talk about how such innovation can underpin the continuation or enlargement of public provider media within the altering mediascape.
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Extra info for Public Media Management for the Twenty-First Century: Creativity, Innovation, and Interaction
18 Jessica Clark and Minna Aslama Horowitz Scholars can help to network the networks, both across stakeholder communities within particular countries and across research and policy communities in different countries. Research communities must also find ways to sustain their own communication networks. Comparative work is needed at the international and supranational levels and discussion turned to the best ways of undertaking these comparisons, be it through a review of existing literature, tapping local experts, or doing on-the-ground fieldwork.
Examples, mirrored against the (Western) European experience? For those who straddle the worlds of traditional public broadcasting and the vibrant and multifaceted new forms of public media, it seems clear that embracing new kinds of independent and citizen production and participation can only make public media more interesting, diverse, creative, and relevant as news consumption, civic engagement, and education habits continue to shift. Based on the discussion above, we offer several strategies for different stakeholders in order to assist them to ‘remix the public media remit’.
Consulting group Learning for Action conducted an evaluation of this 5-year media innovation contest, launched in 2006 (LFA Group, 2011). It is instructive to observe that while very few winners of this challenge have been traditional public broadcasting outlets, the report adopts the new usage for the term public media to refer to platforms designed both to provide free information to members of the public and to serve as freely available and adaptable toolsets for those seeking to create their own news projects.