The New Wellness Revolution: How to Make a Fortune in the by Paul Zane Pilzer

By Paul Zane Pilzer

Learn the Preface, creation, and bankruptcy 1 at

Five years in the past, Paul Zane Pilzer defined the way forward for an he known as “wellness” and confirmed readers how they can get in at the ecocnomic backside ground. The New wellbeing Revolution, moment Edition contains extra information and enterprise suggestion for marketers, product vendors, physicians, and different well being execs. It’s an that might in basic terms develop, so get in once you can.

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Extra info for The New Wellness Revolution: How to Make a Fortune in the Next Trillion Dollar Industry

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Moreover, an increasing amount of the growth in consumer demand today is for entertainment and services rather than for physical products. These time-consuming purchases, ranging from massages to luxury cruises to opera tickets, have their own limitation on demand—the 24-hour day and the 365-day year. Some consumers report that their main time constraint today comes from other leisure activities rather than from their work. Our modern economy could grind to a halt because of such a non-monetary limit to consumer demand—unless, of course, 51 technology could come up with products and services desired by consumers that do not take time to enjoy.

S. families are now forced into bankruptcy every year by the sickness industry. , getting permanent, renewable, wellness-oriented health insurance today) can save you thousands of dollars a year and pay for the wellness products and services you need to invest in your long-term health and vitality. 41 The entrepreneurial opportunity to convert households from employer-based sickness-only health insurance to wellness-oriented individual and family health insurance is one of the greatest opportunities within the wellness industry.

Affordability 2. Legs 3. Continual consumption 4. Universal appeal 5. Low consumption time 1. Affordability. When the VCR first came out in 1976, every household wanted one, but few could afford the $1,500 price. S. households. The same phenomenon happened more recently with DVD players, iPod music players, satellite GPS devices—except in some of these cases what took place in 14 years with VCRs during the last century took place in our century in 14 months. In some cases, such as with the automobile or single-family homes, rapidly advancing technology couldn’t make them cheap enough to be affordable—but then another new industry, consumer finance, emerged to spread out the cost on an affordable monthly basis.

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