The Sell: The Secrets of Selling Anything to Anyone by Frederik Eklund, Bruce Littlefield

By Frederik Eklund, Bruce Littlefield

The nation’s no 1 genuine property dealer and celebrity of Bravo’s Million buck directory long island stocks his secrets and techniques for famous person luck and getting what you will have out of life—no subject who you're or what you do.

Ten years in the past, Fredrik Eklund moved to manhattan urban from his local Sweden with not anything yet a couple of tired footwear and a dream: to make it enormous within the urban that by no means sleeps. considering the fact that then, he’s develop into the pinnacle vendor within the best actual property marketplace on the earth, brokering multimillion-dollar bargains for celebrities, promoting out homes all around the urban, and fascinating audiences worldwide as one of many stars of the hit Bravo sequence Million greenback directory New York.

Now, for the 1st time, Fredrik stocks his secrets and techniques in order that a person can locate good fortune doing what they love. based on Fredrik, whether you don’t examine your self a salesman, you’ve been in revenues all your existence simply because on a daily basis you're promoting your most crucial asset: your self. everytime you impact, convince or persuade an individual to provide you anything in alternate for what you’ve got—whether it’s a luxurious domestic, an excellent thought at paintings, or your profile on—you are promoting. And if you happen to understand how to promote the appropriate approach, you could stay your dream. that's what The promote is all approximately.

Blending own tales, hilarious anecdotes, and the services he’s won from his meteoric upward thrust, Fredrik has written the fashionable consultant on changing into winning, a booklet that tells you ways to acknowledge and domesticate your real abilities and make the last word promote. From the significance of being your so much real self to taking a look like 1000000 dollars whether you don’t have 1000000 greenbacks (yet!), he indicates how intangible elements like character and style can get you spotted and make you shine. He additionally stocks his information and tips for getting ready, persuading, and negotiating in order that in any of life’s dealings, you’ll pop out a winner. even if you're employed on Wall highway or at Wal-Mart, target to develop into the head vendor at your organization or are looking to galvanize a primary date, The promote can help you have got extra own luck, lead a wealthy and gratifying lifestyles, and feature enjoyable alongside the way in which.

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Philosophie bildet dabei den Kern der Marken-Personlichkeit. Daraus folgt als strategische Aufgabe der Marketing-Kommunikation dafUr zu sorgen, daB das Unternehmen sowie die angebotenen Marken den Zielpersonen bekannt sind und eine moglichst hohe Deckungsgleichheit zwischen Selbstbild bzw. Wunschbild und Image bei internen und externen Zielpersonen erreicht wird. Zur BewaItigung dieser Aufgabe bedarf es der Erarbeitung von Identitiitskonzeptionen fUr das Unternehmen (Corporate Identity) und seine Marken (Brand Identities).

Farquhar 1989, S. 24). BeiJinanztheoretischer Betrachtungsweise entspricht er dem Barwert aller zukiinftigen Einzahlungsiiberschiisse, die der Markeninhaber aus der Marke erwirtschaften kann. Zur Bestimmung dieses Barwertes ist es notwendig, die Lebensdauer der Marke sowie samtliche Ein- und Auszahlungen, die auf die Marke zuruckzufUhren sind, fUr aIle Teilperioden zu schatzen; auBerdem ist der anzusetzende Kalkulationszinssatz festzulegen. Offensichtlich ist in diesem Zusammenhang, daB die erforderlichen Prognosen schwierig zu erstellen sind; in der Regel muB von mehrwertigen Erwartungen ausgegangen werden.

Lech 1981, S. 925-955. BECKER, J. (1991): Die Marke als strategischer Schliisselfaktor, in: Thexis, 1991, Nr. 6, S. 40--49. BEDNARCZUK, P. (1990): Strategische Kommunikationspolitik fiir Markenartikel in der Konsumgiiterindustrie: Gestaltung und organisatorische Umsetzung, Offenbach (Main) 1990. BEDNARCZUK, P. (1991): Kommunikationsdetektor, in: Absatzwirtschaft, 1991, Nr. 1, S. 80-84. BEHRENS, K. C. (1963): Absatzwerbung, Wiesbaden 1963. BIDLINGMAIER, J. (1973): Marketing, 2. , Hamburg 1973. I FuNCK, H.

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