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By Peter Bjelskou

Branded girls in U.S. Television examines how The actual Housewives of latest York City, Martha Stewart, and different girl marketers create branded televised models of the long-lasting U.S. housewife. utilizing their tv presence to set up and advertise their very own product strains, together with jewellery, cookware, garments, and skin care, they develop into the first actual representations of those manufacturers. whereas their companies are critical and heavily profitable, specially fact tv allows a definite representational flexibility that enables members to create campy and occasionally tongue-in-cheek personas. Peter Bjelskou explores their cutting edge branding suggestions, in particular the advanced relationships among their entrepreneurial endeavors and their actual our bodies, attires, tastes, and private histories. more often than not those branded ladies communicate volumes approximately their contemporaneous political environments, and this ebook illustrates how they, and plenty of different ladies in U.S. tv heritage, are indicative of bigger societal developments and structures.

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