By Marshall McLuhan
The Gutenberg Galaxy catapulted Marshall McLuhan to popularity as a media theorist and, in time, a new media prognosticator. Fifty years after its preliminary e-book, this landmark textual content is extra major than ever prior to.
Readers may be surprised by way of McLuhan’s prescience, unequalled via a person due to the fact that, predicting as he did the dramatic technological ideas that experience essentially replaced how we speak. The Gutenberg Galaxy foresaw the networked, compressed ‘global village’ that might emerge within the late-twentieth and twenty-first centuries — regardless of having been written whilst black-and-white tv was once ubiquitous.
This new version of The Gutenberg Galaxy celebrates either the centennial of McLuhan’s delivery and the fifty-year anniversary of the book’s e-book. a brand new inside layout updates The Gutenberg Galaxy for twenty-first-century readers, whereas honouring the leading edge, avant-garde spirit of the unique. This version additionally comprises new introductory essays that light up McLuhan’s lasting influence on numerous scholarly fields and pop culture.
A must-read when you inhabit today’s worldwide village, The Gutenberg Galaxy is an critical street map for our evolving conversation landscape.