Download E-books Designing for the Greater Good: The Best in Cause-Related Marketing and Nonprofit Design PDF

By Peleg Top, Jonathan Cleveland

This first-ever publication of its sort, Designing for the better Good, positive factors hundreds and hundreds of illustrated examples of the easiest nonprofit and cause-related layout around the globe, plus 24 inspiring case reports and insights into nice nonprofit branding campaigns. A accomplished source for designers, inventive pros, dealers, company communications departments and nonprofit leaders, this ebook showcases paintings from various sectors together with relatives and group, Animal reasons, well-being, Human Rights, Environmental know-how, Spirituality, and the humanities. The 24 case reviews characteristic interviews with the designers for such campaigns because the Avon stroll for Breast melanoma, The storm Katrina Poster venture and Get London interpreting. fabrics offered in Designing for the better Good contain: cause-specific campaigns and case experiences; emblems and branding for nonprofits; web content, posters, brochures, advertisements, and advertising fabrics for cause-related occasions and nonprofits; packaging; invites for fundraisers and occasions.

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