Download E-books Salt Sugar Fat: How the Food Giants Hooked Us PDF

By Michael Moss

NAMED the best BOOKS OF THE 12 months BY
The Atlantic • The Huffington publish • Men’s magazine • MSN (U.K.) • Kirkus reports • Publishers Weekly

#1 NEW YORK instances BESTSELLER • WINNER OF THE JAMES BEARD starting place AWARD FOR WRITING AND LITERATURE

Every yr, the typical American eats thirty-three kilos of cheese and seventy kilos of sugar. on a daily basis, we ingest 8,500 milligrams of salt, double the prompt quantity, virtually none of which comes from the shakers on our desk. It comes from processed nutrition, an that hauls in $1 trillion in annual revenues. In Salt Sugar fats, Pulitzer Prize–winning investigative reporter Michael Moss indicates how we ended up the following. that includes examples from Kraft, Coca-Cola, Lunchables, Frito-Lay, Nestlé, Oreos, Capri solar, and plenty of extra, Moss’s explosive, empowering narrative is grounded in meticulous, eye-opening study. he's taking us into labs the place scientists calculate the “bliss element” of sugary drinks, reveals advertising concepts taken immediately from tobacco corporation playbooks, and talks to involved insiders who make startling confessions. simply as hundreds of thousands of “heavy clients” are hooked on salt, sugar, and fats, so too are the firms that peddle them. you are going to by no means examine a food label an identical manner again.
 
Praise for Salt Sugar Fat
 
“[Michael] Moss has written a Fast nutrients Nation for the processed foodstuff undefined. Burrowing deep contained in the tremendous meals brands, he found how junk nutrition is formulated to make us consume extra of it and, he argues persuasively, truly to addict us.”—Michael Pollan
 
“If you had any doubt as to the meals industry’s complicity in our weight problems epidemic, it is going to evaporate if you happen to learn this book.”The Washington Post
 
“Vital examining for the discerning nutrients consumer.”The Wall road Journal
 
“The chilling tale of the way the nutrients giants have seduced every person during this nation . . . Michael Moss is familiar with an essential and terrifying fact: that we're not simply consuming quick nutrition after we succumb to the siren tune of sugar, fats, and salt. we're essentially altering our lives—and the area round us.”—Alice Waters
 
“Propulsively written [and] persuasively argued . . . an exactingly researched, deeply suggested paintings of advocacy journalism.”The Boston Globe

“A impressive accomplishment.”The manhattan Times Book Review

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The answer's much. It’s extra effective to get my latest clients to drink extra. ” considered one of Dunn’s lieutenants, Todd Putman, who labored at Coca-Cola from 1997 to 2000, acknowledged he was once astonished via the ferociousness with which the corporate pursued shoppers. The objective grew to become a lot greater than basically beating the rival manufacturers; Coca-Cola strove to outsell any other factor humans drank, together with milk and water. “It used to be a mind-bending paradigm shift for me,” Putman acknowledged. “We weren’t attempting to get percentage of marketplace. We weren’t attempting to beat Pepsi or Mountain Dew. We have been approximately attempting to beat every little thing. ” And whilst it got here to in line with caps for Coke, Putman acknowledged, the selling division’s efforts boiled right down to one query: “How do we force extra oz into extra our bodies extra frequently? ” One point of this pursuit concerned fiddling with the fee to jack up call for. the rustic, as Dunn placed it, grew to become a “battlefield grid. ” at the comparable Memorial Day weekend, for example, a liter of Coke could promote for $1. fifty nine in San Francisco yet simply ninety-nine cents in l. a., in accordance with the company’s studying of shopper call for and behavior in the course of that vacation. In pursuing heavy clients, despite the fact that, Coke went past mere pricing. it all started going after the gang of people that had now not but determined in the event that they have been Coke or Pepsi enthusiasts. those have been the longer term heavy clients, whose behavior and model loyalty have been nonetheless unformed and pliable, and Coke pursued them love it had pursued not anything earlier than. “Teenagers turned the battleground for early model adoption,” Dunn acknowledged. there has been one caveat in Coca-Cola’s pursuit of children during which Dunn, before everything, might discover a degree of convenience. the corporate used to be an early adopter of self-imposed curbs on its advertisements, and it drew a brilliant line at advertising to teenagers lower than twelve. Coke abstained from putting its ads on any programs—television, radio, cellphones, or the Internet—where greater than half the audience have been 11 years previous or more youthful. In 2010, they made this coverage even stricter through reducing the edge: Coke will now stroll clear of courses the place just a 3rd of the audience are less than twelve. the corporate touts this coverage as a part of a sweeping time table in social accountability that comes with every little thing from the effective use of power to retaining water offers in areas of water shortage to a application it calls “active fit living,” which levels from supplying little ones low-calorie beverages together with bottled water to working an advert crusade known as circulation to the Beat that promotes dancing as a way of workout. “There are greater than 680 million young people at the planet,” Coca-Cola says on its web site. “An funding of their destiny is among the most crucial investments we will be able to make. ” The advertisements coverage was once some degree of satisfaction to Coca-Cola staff, Dunn stated, and he credit the corporate for taking this stance. however the self-imposed restraint on kids, he mentioned, had its limits. in truth, it utilized in basic terms to media advertisements, now not the beneficial advertising that Robert Woodruff had first pointed out: childrens of their detailed moments.

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