By Tony Magee
In 1993, Tony Magee, who had foundered at each activity he'd ever had, determined to develop into the founding father of a brewery. so that you are looking to begin a Brewery? is the exciting first-person account of his gut-wrenching demanding situations and heart-warming successes. established in Petaluma, California, the Lagunitas Brewing corporation makes easy and flavorful craft beer that defies categorization. an analogous might be acknowledged for this booklet. equivalent half memoir, narrative, and company tale, with liberal dashes of popular culture and native colour, this illuminating but hilarious account of a unique made-in-America trip simply occurs to culminate with the luck of 1 of the nation's most well liked craft beer manufacturers. In 20 years, Lagunitas has grown from a seat-of-the-pants one-man operation to be the 5th largest-and the fastest-growing-craft brewer within the usa. so that you are looking to begin a Brewery? is a glance backstage instead of an easy company tale. it is unglamorous and entire of hilarious digressions, yet it really is by no means afraid to debris with the nuts and bolts. dedicated to info yet by no means uninteresting, it is a must-read for all who've thought of beginning their very own business-or have sweated blood operating to get one on its toes. instructed within the bright voice of the guy closest to the process-and with the main to lose-this illuminating quantity should still quench the thirst of an individual who has ever attempted a Lagunitas beer. Tony Magee is the founder and CEO of the Lagunitas Brewing corporation. He lives in Marin County, California.
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Extra info for So You Want to Start a Brewery?: The Lagunitas Story
A later, kinder, and gentler making plans division paid out a bit rope to us, and we attempted to set up these typical Thursday evening open-house occasions, yet I informed you within the final bankruptcy what occurred with these. Oops. appeared that a few hassle was once going to hang out it doesn't matter what. At that time, we can have been one of many greatest breweries within the state that didn't have any type of a pub, and it was once commencing to appear a bit bizarre to visitors—and to me. through the years I’d frequently acknowledged that i wished a pub while it will possibly develop like a mole at the nostril of the bigger brewery, and it used to be well beyond time to develop a mole. Todd Stevenson, leader working officer (COO) while I first visited the Brewery, Tony simply gave the impression of a standard guy—totally unpretentious—but he had very fascinating principles approximately issues. I felt i'll click on with him in that he had a really philosophical facet to him, and that i cherished that. i began off doing a consulting undertaking for Tony and that gave me an outstanding think for the brewery, and it went from there. I felt that the corporate had a good soul, however it wanted the type of administration that i'll offer in line with the years of expertise I had with higher businesses. the corporate is doing rather well and i've even invested a wide component to my internet worthy within the brewery. i feel in Lagunitas and what we're doing jointly. by way of way of life, it’s the best—I believe like i'm residing the dream. I work flat out development the corporate with nice humans, I put on shipment shorts to paintings, mountain motorbike and kite surf after paintings, after which take pleasure in an IPA. existence couldn’t be larger. The issues I specialize in are “behind the curtain” … such things as having an efficient interface with our one hundred fifty+ vendors, nice revenues humans, a decent offer procedure, brewing means that fits the expansion of the logo, and those who have the abilities they should be triumphant with all this whereas being loopy approximately beer. on the finish of each day, for me, it’s IPA—I simply like it. whereas getting ready a 2007 notion for an enormous modification to our urban working permit—a new person who would come with a pub in addition to new tanks and stuff—the monetary global started to soften down, genuine property began to cave in, new development resulted in Petaluma, and town council made up our minds to put off the full making plans allow division. operating with the final of the walking-dead making plans employees who have been nonetheless at the clock, I scrambled to accomplish the applying, which incorporated a tasting room and beer backyard being extra to our authorized makes use of of the location. The senior planner reviewed it after which expert me that he couldn't whole it sooner than his personal coming near near layoff date yet that the city’s basic Plan, which were overhauled previous that summer season, incorporated a different provision that may thoroughly exempt us from any destiny desire for a Use enable, and extra, that the overall Plan may realize tasting rooms and small eating places as a selected ancillary correct of any nutrition or beverage producer in the urban limits. I requested him if he may kindly placed that during writing for me earlier than someone replaced his or her municipal brain.