By Adam Horowitz
Business 2.0 journal publishes an annual hide tale known as "The a hundred and one Dumbest Moments in Business." that includes one zero one hilarious goods in regards to the year’s such a lot unbelievably silly company errors, it’s highly well-liked by its greater than part 1000000 print subscribers—and with the 2 million those that learn it on the net this yr. within the Dumbest Moments in company heritage, the editors of industrial 2.0 have compiled the simplest in their first 4 annual concerns plus nice (or no longer so nice, if you be in charge) moments from the past.
From New Coke to the Edsel, from Rosie journal to Burger King’s "Herb the Nerd," the book’s highlights include:
• a Romanian vehicle plant whose employees banded jointly to do away with the company’s debt through donating sperm and giving the proceeds to their employer
• the Heidelberg electrical Belt, a kind of low-voltage jockstrap offered in 1900 to remedy impotence, kidney problems, insomnia, and lots of different complaints
• the time Beech-Nut bought "100% natural apple juice" that contained nary a drop of apple juice
• the Midas advert crusade that includes an aged buyer ripping open her shirt and displaying her "mufflers" to the blokes within the shop
• a London videogame maker that sought volunteers who could enable the corporate to put advertisements at the headstones of deceased relatives
Grouped through theme—bosses long gone undesirable, criminally inventive accounting, etc.—The Dumbest Moments in enterprise historical past is a enjoyable and humorous examine the big-time ways in which big-time businesses have screwed up throughout the many years.
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